Rooted in youth culture, a pair of “chucks” has been, and will continue to be, an ever-lasting symbol – never a trend.
Chuck Taylor is 100 years old and still brand new. The “Forever Chuck” campaign launched in February 2017 serves as the first global initiative to encapsulate the spirit of youth. On 9 March 2017, Converse officially introduced the most pinnacle piece to the story of Chuck. The Forever Chuck film is the crescendo of the campaign, homage to a new generation defining culture and style. In it, Director Karim Huu Do creates a visual collage of the dreams and desires that drive people who wear Chucks.