The Treasure Chest Wine Road Shows took 14 emerging wine entrepreneurs and introduced them to key buyers, sommeliers and distributors in the major cities of South Africa.
From 22 to 23 February 2017, wineries showcased their varietals at the Sandton Convention Centre in Johannesburg to the market, allowing buyers the opportunity to see the demand and meet the wineries in order to list their wines and make them available to wine lovers around the country.
The promotion of emerging wine entrepreneurs is an important part behind the motivation of this initiative – to increase the reach and distribution of developing brands on the domestic market. Catch the wine road shows in Durban, Johannesburg, Bloemfontein and Pretoria over the next six months.
Source and images: Wine Shows