Four of South Africa’s most respected, ambitious and irrepressible personalities have joined forces to embody the spirit of our time and what it means to hustle, earning the respect of ‘status’.
The Men of Status include top South African football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz. Inspired by the confidence, drive and authenticity of the four Men of Status, four new fragrances of the hustle have been developed and tested ‘Best in Class’ among South African men’s fragranced deodorants. Angel Musoni, senior brand manager at Personal Care at Tiger Brands says, “Through their infectious and unstoppable energy, each of the four self-made achievers have put in the hours, persevered and got things done. Together they embody the collective attitude of what it means to hustle. At Status, we understand the high-pressure, high-risk environment of the hustle. It’s why Status is an integral part of the mental and physical preparation for the hustle.”
As Major League DJz, Bandile and Banele Mbere are the DJ duo pushing the boundaries of South African dance music, mixing elements of hip-hop, jazz and percussion which, along with their extraordinary live performances, place them on the cutting edge of the hustle.
Bandile Mbere brings his innate sense of confidence to Rich Ebony, a sensual fragranced deodorant for the gentleman who has an eye for the finer things in life, while Banele Mbere’s unstoppable spirit to live every moment to the full inspired the insatiable scent of Fierce Spirit.
As the scent’s name implies, Pure Endurance, is everything Kaizer Chiefs and Bafana Bafana star George Lebese wakes up for. Born in Mamelodi and now in his eighth year with the Glamour Boys, the fierce left wing’s masterful and courageous spirit has inspired a fragrance only fit for those men who are in it to win it.
George Lebese, who just recently launched his own non-profit foundation to serve children, youth and communities through education, sport and empowerment projects says, “For me it’s about moving up; it’s about believing in yourself, especially when others don’t. I like to get stuck in and put in the hard miles, the hustle. I want to be the last man standing, work up a sweat and smell great doing it!”
Like the man himself, the crisp and fresh Strong Legend fragranced deodorant takes its inspiration from entertainer extraordinaire ProVerb’s courage to chase and live his dream. The self-proclaimed “hungriest head in hip hop” and South African Hip Hop Award-winning ‘Hustler of the Year’, put his money where his mouth is and went from humble beginnings in Kimberley to a five-album artist with a flourishing broadcasting career. As co-owner of SIC Entertainment, ProVerb now supports other African talents producing shows such as Miss SA and Face of Africa.
The four new fragranced deodorant variants will be launched in stores in October, along with a new look for the brand’s other top selling variants such as Wild Ivory, Respect, Aztec Jade and Spiced Musk.
Source and images: DNA Brand Architects