Many people choose to adopt a ‘second self’, or alter ego. Think Sasha Fierce (Beyoncé Knowles) and Mimi (Mariah Carey) – and Nicki Minaj has a total of 15 alter egos. Perhaps its time to announce yours?

Bring out your second self
sfwss17_day3_rowleatherworks-4Darling Hair would like to bring your alter ego to life with its newly launched limited edition of Bold & Bright Range, guaranteed to help you transform into your strong, sassy, sexy, super-confident and fearless self. You could even win a hair and fashion makeover by the Darling Mod Squad.







What’s the fuss about Bold & Bright?

sfwss17_day3_uju-18This is a concept inspired by a combination of the sweet, colourful, fun and addictive Candy Crush candies. This braid range is all about boldness, fun and addictive psychedelic colours to bring much needed braid excitement this season. Choose from three sweet solid colours, as well as ombres (Electric Blue, Royal Purple, Olive Green) that present versatile styling by bringing colour to box braids, twists, cornrows, buns, fishtail braids and any other braided styles in-between – long, medium or short. Opt for one or two colours in multiple shades or go big with psychedelic rainbow colours.




How to wear these colours

sfwss17_ndk21You can wear the colours in full, blend them with two or more other colours or wear as streaks/highlights. The three ombres come with #1 base to help black hair to blend.









Source and images: Darling Hair