20150119_164634-1Full Name: Dineo Prudence Segami

Age: 36

Occupation: Freelance Make-Up & Hair Artist

Industry: Beauty / Entertainment Industry

Children: 2 (Neo & Thuli)

About Prudence: This shy, somewhat private mother of two is a hard worker who strives for perfection. She tells us that 2015 marks her 16th year in the beauty industry.

Why Choose Beauty as a Profession? Initially Prudence admits that she wanted to be an architect, but as she had dropped mathematics as a subject in Grade 11, she could not pursue this avenue of study. As a result, she ended up in the beauty profession by chance really. After Grade 12 Prudence moved to Bloemfontein and happened to walk pass one of the classrooms of the former Bloemfontein College, now called Motheo FET. The brightly coloured salon with beautiful portraits on the walls intrigued her, so she enquired about all the job/career opportunities and was sold! She says it was an easy decision for her to make, because when she was growing, she used to enjoy playing with her mom’s make-up.

Do You Do Anything Other Than Professional Make-Up? While professional make-up is her bread and butter, Prudence recently also registered a non-profit organisation called Bokamoso (meaning ‘The Future’) in her home province of the North West. Her motivation for the NPO was to give back to the community and assist young girls and women. She says, “I know that there are a lot of young Prudence’s out there who aren’t sure of what they want to become, who are sitting with so much talent!” Prudence explains that with the help of five other willing ladies, she will visit high schools in the community to ‘scout’ and nurture the talent of the future.

How Do You Keep Up With The Trends? “I read a lot. I visit YouTube every now and again, and I download mobile apps that help me keep up with the latest beauty trends and to learn new techniques,” Prudence explains.

What Do You Love Most About Your Job? Meeting new people all the time and seeing their happy faces after a makeover.

What Do Dislike About Your Job? Dealing with people who have attitude!

What Inspires You? Young girls who want to be make-up artists who ask me to mentor them. Sometimes I realise how and what I mean to them. I used to take it lightly that I’m just doing what I love, but having complete strangers appreciate what I do reminds me of how truly blessed I am.

Make Up or No Make-Up? Both. I love the no make-up look when I’m at home, but I cannot go anywhere without a bit of make-up.

Your Top Five Beauty Tips

  • Always cleanse, tone and moisturise your skin.
  • Visit a spa once a month for a proper facial treatment.
  • Seek expert advice on the correct products to use for your type of skin.
  • Drink plenty of water to help you flush out all the toxins and hydrate your skin.
  • Wear the correct ‘make-up look’ for different occasions. It is vital.

By Hlulani Masingi